About Us

 Our Story
Founded in 2012 by Alie Mackintosh, Boom Boom the Label started as hobby, with Alie designing and making clothing for herself. By the time she had graduated from university [Central Saint Martins, London] the business was ready to take on full time. Since then it has grown to gain global recognition for the quality and style of the clothing. 
Boom Boom the Label now employs a highly skilled team who are passionate about driving the brand forward. We strive to have a Boom Boom the Label garment as the staple item in every woman’s wardrobe. The special piece that you go back to time and time again for the quality, fit and how it makes you feel. 
Why Our Clothing Is Special
  • Our clothing is designed and made in our very own studio in England. We hand make our clothing using specialist techniques and quality craftsmanship.
  • Our core collection of clothing is made with our signature double layered fabric. This gives the clothing a heavier weight; creating a flattering fit with properties similar to shape wear. It also means that the clothing won’t be see-through.
  • We use stretch based fabrics across our range, which means that you can rest assured knowing that the clothing will be comfortable and easy to wear.
  • We have developed the shape of our clothing to cinch in at the waist, creating a flattering and supportive fit. The result: a beautiful silhouette without excess fabric at the waist.
    2014 - Sussex Business Awards  Finalist, Most Promising Business
    2015 - Wealden District Awards Finalist, Small Business of the Year
    2016 - Lewes District Awards Winner, Small Business of the Year
    2016 - East Sussex Business Awards Winner, Small Business of the Year
    2016 - Sussex Business Awards Winner, Small Business of the Year